It has evolved from being a small-scale business to a full-fledged industry. It has emerged as one of the major industries and tertiary sectors and has broadened its horizons be it the creative aspect, the capital employed or the number of personnel involved. Pakistani and Indian advertising industry in very little time has carved a niche for itself and placed itself on the global map.
Advertising affects children and commercials influence children which can be seen in their constant demands for products advertised on television. There can be many negative effects of advertising on children if parents are not careful. Although advertisements help us to become aware of the products in the market, they have their negative effects also.
Children today are exposed to all types of advertisements on the various media like the television, print media and internet as well.
In fact, everyone is bombarded by advertisements everywhere nowadays. Children in general are more susceptible and get easily influenced by advertisements.
Children are Defenseless Children are innocent and not so mature. When a marketer advertises a product on television, they do not understand that it is a business and their main aim is to sell.
They do not understand that advertisers try to push their products and market in such a way that children want to buy it. Children take everything at face value and believe without a doubt the messages in the advertisements. Advertisements are made in such a way as to attract the attention of children.
Children do not understand it to be marketing strategy. Children are an extremely vulnerable target audience and get easily carried away. Junk Food Advertising and Children Research has shown that junk food advertisements influence children greatly leading to an increased demand for junk food by children.
When children watch young adults in good shape eating junk foods in the advertisements they assume that it is good for the health. They do not know that junk food is not good for health.
They are unaware of the fact that junk food does not contain nutritional value. They may even think that by eating these junk foods they might become like the thin and fit models in the advertisements.
A research conducted has shown that children increased their consumption of junk foods after seeing these advertisements. They are seen to be so influenced by these ads that they almost doubled their consumption of these unhealthy snacks and foods.
In a study conducted they exposed children to candy commercials. It was seen that those children who were exposed to the candy commercials were highly influenced. In fact, these children chose candy over fruits as snacks. They preferred candy rather than a healthy food like fruits.
When the commercials were eliminated and the children watched them less it had a positive effect.The Task Force on Advertising and Children, responding to its charge, began by reviewing research on the impact of advertising on children, 2 with particular attention given both to the implications of children's cognitive development for understanding the potential effects of exposure to advertising and to specific harms that might result from exposure to .
(a) "Advertisement" means the prepared and through any form of mass medium, subsequently applied, disseminated or circulated advertising matter. (b) "Advertising" means the business of conceptualizing, presenting or making available to the public, through any form of mass media, fact, data or information about the attributes, features, quality or availability of consumer products, services or.
Feb 10, · A recent review on the effects of television food advertising on preschool and school-age children's food behavior concluded that: 1) studies of food preferences using experimental designs have consistently shown that children exposed to advertising will choose advertised food products at significantly higher rates than children who were not.
International Journal of New Technology and Research (IJNTR) ISSN: , Volume-1, Issue-2, June Pages Effects of Advertisements on Children with Special Reference to Confectionary Products in India Naveen Rana effectively recognize advertising and are able to adopt critical Abstract Advertising to children is the act of marketing or attitudes towards it.
The influence of advertising on the demand for chocolate confectionery. Bob Eagle Independent Consultant. and. Tim Ambler London Business School. T his paper addresses the impact of advertising on the size of five European chocolate confectionery markets: Belgium, France, Germany, the Netherlands and the UK.
We are not . Complete OFO Version OFO Code Description MANAGERS Managers plan, direct, coordinate and evaluate the overall activities of enterprises, governments and other organizations, or of organizational units within them, and formulate and review their policies, laws, rules and regulations.