This article has been cited by other articles in PMC. Abstract This article describes and evaluates some of the criteria on the basis of which food advertising to children on television could be regulated, including controls that revolve around the type of television programme, the type of product, the target audience and the time of day. Each of these criteria potentially functions as a conceptual device or "axis" around which regulation rotates. The article considers examples from a variety of jurisdictions around the world, including Sweden and Quebec.
A gene known as the fat mass and obesity-associated gene, or FTO, comes in various slightly different versions, and was the first to be linked to obesity by genetic studies, the researchers write October 18 in the International Journal of Obesity. Past research has also shown that having a high-risk version of FTO is associated with a 20 percent higher likelihood of being obese compared to people with other versions of the gene.
Of three versions, 16 percent of kids had the most dangerous one, 18 percent had the version associated with the lowest obesity risk and 48 percent had a moderate-risk version.
In the whole group, 26 percent of kids were obese, and those with the high-risk genotype were more likely to fall into this category, according to the report.
The researchers gave each group of kids snack foods - gummy candy, cookies, chocolate and cheese puffs - to eat during the show and measured how many calories the children consumed. They also surveyed kids about how hungry they felt. The kids who saw the version of the show with food ads, including one ad for gummy candy, ate an average of 48 more calories of gummies than the children who saw the toy ads.
|‘Bliss point’||Submit No, advertisements of junk food should not be banned on television programs.|
|Should Junk Food Advertising Be Shown On TV - Papers Online||Messenger People in the UK are hooked on takeaways and microwave meals, or so we are constantly told by TV chefs and the media. This apparent addiction to fast food is leading to an obesity epidemic.|
|Advertising and digital media||Up to four years:|
There was no difference in how much kids seeing food or toy ads ate of candies that were not advertised. Those with the high-risk version of FTO who saw the food ads were even more likely to eat the gummies, however.
In terms of extra calories consumed overall, kids with the high-risk version of the gene ate more calories, compared to 59 extra calories for kids with the medium-risk version and three fewer calories among kids with the low-risk version.
For average cable viewers, this could mean 15 TV food ads per day, or 5, per year, according to a Rudd Center report.
Emma Boyland, a lecturer on appetite and obesity at the University of Liverpool in the U. Boyland said by email.Junk Food Advertisements During Children's Programs - It has been recently reported by the Martens and Schneider (Guardian, ) that billions of pounds are spent every day by the junk food companies on persuading children to consume their products.
Oct 28, · to inhibit junk food consumption by children during TV-watching Submitted by: Dr. John Doe Title: Fast food advertisements should not be shown during TV shows for children Topic: Fast food advertisements should not be shown during TV shows for children Research Classification: Applied Objective: to structure an instructional program that would.
People in the UK are hooked on takeaways and microwave meals, or so we are constantly told by TV chefs and the media. This apparent addiction to fast food is leading to an obesity epidemic. Junk Food Advertisements During Children's Programs Essay Words 6 Pages It has been recently reported by the Martens and Schneider (Guardian, ) that billions of pounds are spent every day by the junk food companies on persuading children to consume their products.
Junk food, advertising and kids. Marketing obesity? Junk food, advertising and kids. The question was whether it would have the ‘appetite for the fight’ if it won a second term. ‘Kids’ TV shows contain more junk food ads now’, Associated Press, 6 January , msn website, viewed 1 September In the following studies, we experimentally test whether television food advertising, embedded as it would naturally occur within a television program, will prime, or directly activate, an automatic increase in snack food consumption.